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As the brand took off and they started to license it to other companies, Blufin was set up in 1988 to act as a holding company.

As mentioned above, the couple's daughter Rossella is a designer for the company.

The first Blumarine boutique was opened in the Via della Spiga, Milan in 1990; the company now sells at more than 1000 retail outlets, of which 55 are own-brand boutiques.

Dedicated boutiques have been opened in Rome, Milan, Naples, Paris, Kiev, Kyoto, Nagoya, Taipei, Guangzhou, Hangzhou, Shanghai, Shenzhen, Beijing, and Seoul.

In 1980 they made their first appearance at Modit in Milan, where Blumarine was named Designer of the Year, which led to their first show at Milan Fashion Week the following year.

Blumarine was established by Anna Molinari and Gianpaolo Tarabini in 1977, in the town of Carpi in the province of Modena.

Her brother Gianguido Tarabini joined the company in 1992, became Director of Licensing in 2004, and since the death of his father in 2006 has been the CEO in charge of all the company's commercial affairs and responsible for the Hotel Touring owned directly by his mother, separately from Blufin.

In July 2011 the company collection was presented at the catwalk of The Brandery fashion show in Barcelona.

Blugirl Folies is a brand launched in the market in 2007, aimed at younger teenage girls, integrating the Blugirl line.

The core brand is Blumarine, which has also been licensed to other companies in the fields of lingerie, accessories, wristwatches, homeware and so on; the perfume licence is held by ICR-ITF.

A major international expansion of Blumarine boutiques was then also planned, particularly in the Middle East and Asia.

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